Appearances (store front, employees, clean area) are key as well, especially for a start-up because you're only going to get 1 first impression.

A power tie, sharp business suit, and a nice smile.

Regards,

Dan

While the specifics will depend on the particular type of business, I think a logo can set the mood for the entire project. Great input grafikrtist! I would also say that having a clear mission statement helps because this helps you define clear and articulate goals to measure your progress against.

Another thing to consider is your own appearance (and behavior).  If you consider yourself a 'walking billboard' for your company, you should be mindful that every interaction you have is with a potential client or referral.  Watch your language, dress nice at all times (no more slippers/sweat pants and curlers to the convenience store ) and think in terms of mentioning your business to everyone you meet.  You never know where your next client will come from...

Lily Chambers

The Virtual Office Goddess, LLC

Author: How To Do Your Own Small Business Bookkeeping