This Question is Answered

1 "correct" answer available (5 pts) 3 "helpful" answers available (4 pts)
Post a new topic
11 Replies Last post: Aug 2, 2010 11:21 AM by ErinHeaven

One main business site or multiple sites?

Jul 12, 2010 12:50 PM

Click to view ErinHeaven's profile Professional ErinHeaven 7 posts since
Jul 12, 2010
Right now, I offer a variety of services which, though tangentially related, are distinct enough that I think each one merits its own site. My main business site had gotten me a good degree of business, in contrast to my other service sites which has gotten me a trickle of results. Should I consolidate everything under my one site? My main concern is that some of my services may strike customers of the others as irrelevant and distracting, and therefore put them off as it may look like I'm spread too thin as a "jack of all trades/master of none". Thanks.
Report as inappropriate
Click to view LUCKIEST's profile SCORE LUCKIEST 8,366 posts since
Aug 6, 2007
1. Re: One main business site or multiple sites? Jul 12, 2010 12:53 PM
main business site

It would help to know more about you. How long have you been in business??

Do you have an accountant?? A business plan??
<!--Session data-->
Click to view hmansfield's profile Professional hmansfield 5 posts since
Apr 25, 2010
2. Re: One main business site or multiple sites? Jul 14, 2010 7:11 PM
The way I do it is with multiple sites, under one umbrella company. IF the products or services are completely different and don't compliment each other, then there is no reason to put them together.
Plus it'seasier to target specific demographics for each rather than trying to attract several to one site.

Even Honda doesn't sell lawn mowers and cars together. But we all know they make both.
Click to view NatOnline's profile Mogul NatOnline 696 posts since
Oct 10, 2007
3. Re: One main business site or multiple sites? Jul 14, 2010 8:29 PM
in response to: hmansfield
I second what Hmansfield said, if your main site is not related to the others I will not merge all the sites under the same umbrella.

All you have to do is developing and promoting more the other sites.

Good Luck
Click to view SmoothPixel's profile Start-up SmoothPixel 2 posts since
Jul 21, 2010
4. Re: One main business site or multiple sites? Jul 21, 2010 9:42 AM
I agree with those who mentioned building multiple sites.
Having a parent company and working with multiple channels that control a certain product or service you do seems more localized.
Customers feel more secure knowing that you focus on one product or service at a time, rather than all your products or services in one area.

I build websites and if you need any additional information, you may contact me at ori@smoothpixel.com.

Good Luck!
Click to view Barky_Dog's profile Mogul Barky_Dog 51 posts since
May 6, 2010
5. Re: One main business site or multiple sites? Jul 21, 2010 10:33 AM
in response to: SmoothPixel
This is a good question. I have thought about creating multiple sites under my main umbrella company.

Here’s what has held me back, though- duplicate content. My understanding is that Google penalizes sites that that have duplicate content. Much of the information on my sites could be the same. For example the “Company Information”, “About Us” & “Contact Us” would not need to be changed much.

So, all you SEO experts- would Google penalize me? Would I have to write unique content for every single page?

Thanks in advance,

Barky
Click to view seo_wiki's profile Professional seo_wiki 5 posts since
Jul 21, 2010
6. Re: One main business site or multiple sites? Jul 21, 2010 1:34 PM
People nowadays get distracted easily, especially when it comes to the Internet medium.

The more distractions you spare them from, them more sales you will make.

Also, from a search engine stand point, it is easier to rank a website that is entirely dedicated to a keyword than one that targets many keywords that are not semantically very related.

Multiple websites are definitely the way to go. Just ditch the losers that don't justify the effort and put more effort in the winners. Remember the Pareto rule: 20% of your efforts will be responsible for 80% of your revenue.

Hope I could help,
Click to view SmoothPixel's profile Start-up SmoothPixel 2 posts since
Jul 21, 2010
7. Re: One main business site or multiple sites? Jul 21, 2010 1:38 PM
in response to: seo_wiki
Google will penalize you, however, why do you need to explain ABout us and such over and over again?
There are unique ways of doing this, and following the laws of SEO.

Think about Parent/Child relationships.
Click to view NatOnline's profile Mogul NatOnline 696 posts since
Oct 10, 2007
8. Re: One main business site or multiple sites? Jul 23, 2010 10:29 PM
in response to: SmoothPixel
Multiple websites are definitely the way to go, if you don't provide a duplicated site. You can create complementary contents on the same subject or you can create a related site.

Why duplicating the exact same site on a different domaine name?

"However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results."

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66359
Click to view Justin_W's profile Professional Justin_W 6 posts since
Apr 28, 2010
9. Re: One main business site or multiple sites? Jul 30, 2010 5:44 PM
My company chose to go with multiple sites even thought the products are related. But we divided them among the major services. I can be a good way to give further information about individual services/product offerings and you can get some benefit from interlinking the sites if they all perform fairly well.

Justin
http://www.patlive.com
Click to view SEOhelper's profile Authority SEOhelper 14 posts since
Jul 31, 2010
10. Re: One main business site or multiple sites? Jul 31, 2010 10:40 PM
I will have to go against the grain, and recommend you consolidate into one larger site.

Not sure why everyone suggests multi-sites, when you said you don't get much business from the other sites.
If it's not working, then clearly you need to do something different.

Since you didn't say what it is exactly that you do I can't say specifically my recommendations.

But if the services/products are similar enough, here are some reasons why one site is better than many.

  • Less work: Obviously maintaining one site will be a lot less work than maintaining 5
  • Save money: If you have contracted a web design firm, you'll need their services a little less. And if you maintain your site yourself, well... doesn't time = money?

From an SEO perspective.
  • Links inbound: your main site may have done well, because it had the time and history to develop links. Now, you have to do the same for all of your other sites. Which means lots of work and time to wait
  • Links internal: When you have multiple sites you are bound to link them to each other. Google will know you control them all and devalue and perhaps soft-penalize you.
  • Site size: Typically a larger site can have a better SEO campaign, so by consolidating your sites you can achieve better results than separate sites.
Click to view ErinHeaven's profile Professional ErinHeaven 7 posts since
Jul 12, 2010
11. Re: One main business site or multiple sites? Aug 2, 2010 11:21 AM
Thanks all! Right now I've decided to stay with multiple sites. They aren't costing me that much. I've paid for them up to the next five years & I've made way more than that. I might let a couple expire after that, but I'm good for now.

Most Recent Forum Posts

Legend

  • Open Question
  • Answered Question
  • New content since your last visit
  • Updated content since your last visit
  • Content you have read